Portfolio

1. Passports tag line is, "Quality educational travel for American students and teachers." Passports branding is accomplished with the historical Passports logotype, and a pallet of strong, vivid colors. The logotype emphasizes an established reliable company to guide students overseas and the colors reflect the excitement of global travel. The marketing plan consists or regularly scheduled direct mail which is anchored by a 144-page catalog detailing itineraries to Europe and around the world (12 page excerpt, pdf, 2 mb). The direct mail is augmented with email and Passports website.

Collateral material include group leader materials, and a glossy traveler enrollment guide (12-page pdf file, 1.6 mb), designed to enthuse students and reassure parents. A series of postcards including 'bon voyage' and 'welcome home' emphasize the company's personal values.

2. Sun Net Products required a multi-tiered marketing approach to promote phone products to distributors, retailers, and users. A complete line of retail packaging, was supported by sales manuals, in-store shelf-talkers, ceiling hangers, door knob hang tags for neighborhood awareness. All distributor, retail, and customer materials, are published in English and Spanish.

3. Frost Manufacturing Corporation, in additional to rebranding, faced an interesting challenge. They discovered that customers who purchased their interior sign systems were frequently unaware that Frost sold rubber stamps. And the purchasers of rubber stamps did know Frost sold banners. The solution was to add a list their product lines to every mailing, every fax and every page of their website. The marketing plan includes contact with every customer six times per year: post cards offer discounts on feature items, a newsletter highlights what is new, and a holiday card sends a personal greeting.

4. Igiene marketing started with sleek upscale packaging for high-end eye care products to be sold only by eye-care professionals: cleanser, under-eye treatment, moisturizer, and sun care anchored the line. Distributor marketing emphasized the benefits of healthy eyes. In-store marketing included point-of-purchase display and tester units, window posters, ceiling hangers and easel displays.

5. Shropshire Ichton redesigned the Medical School catalogs — School of Medicine, Graduate School of Nursing and Graduate School of Biomedical Sciences — to add a marketing elements to the required factual information. Photos throughout illustrated the many aspects of student living and learning; profiles of representative students and faculty give readers a personalized view of the school that cannot be communicated in admission requirements and course descriptions. UMMS School of Medicine catalogue. 15-page pdf School of Medicine excerpt, 1.8 mb

6. Long Wharf Galleria. This initial marketing thrust for a mall under development is aimed directly as prospective tenants. The sales support for this upscale mall included maps illustrating the area's moneyed demographics and quick and easy highway access. The message of prosperity is further accented by the brochure itself, printed on opulent papers with rich colors, metallic engraving, and rich gold-thread binding.

the talented team and other studio details

work in progress

odds and ends